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English is a requirement*
About the Opportunity:
· Are you an experienced Email Marketing Specialist with a passion for driving results through targeted email campaigns?
· Are you skilled at creating engaging content, optimizing email performance, and analyzing campaign metrics?
If you answered yes to these questions, then we have an exciting opportunity for you.
OutReach Frog is a growing marketing company based in the US, specializing in SEO. We are seeking an Email Marketing Specialist to join our dynamic team and drive our email marketing efforts to new heights. In this role, you will be responsible for planning, executing, and optimizing email campaigns to increase customer engagement and drive conversions.
At OutReach Frog, we value dedication, commitment, and the development of our employees. We foster a diverse and inclusive work environment, and our team operates at the forefront of cutting-edge digital marketing strategies.
Job Summary
As an Email Marketing Specialist, you will be a key member of our marketing team, responsible for developing and executing effective email marketing campaigns. You will work closely with our cross-functional team to ensure alignment with overall marketing strategies and objectives.
The ideal candidate will have a strong background in email marketing, including experience in developing targeted email campaigns, segmenting audiences, creating compelling content, and analyzing campaign performance. You should be a strategic thinker with excellent communication skills and a keen eye for detail.
Key Responsibilities
· Develop and implement email marketing strategies to drive customer engagement, retention, and conversion.
· Create, manage, and optimize email campaigns, including email templates, content, and calls-to-action.
· Segment email lists based on customer stages, data, and behavior to deliver targeted and personalized campaigns.
· Monitor and analyze email campaign performance, including open rates, click-through rates, and conversions.
· Identify opportunities for optimization and A/B testing to improve email performance.
· Collaborate with cross-functional teams to align email marketing initiatives with overall marketing strategies.
· Ensure compliance with email marketing best practices and relevant regulations, including CAN-SPAM and GDPR.
· Stay up-to-date with industry trends, best practices, and emerging technologies in email marketing.
Requirements
· English B2 +
· Bachelor’s degree in marketing, Communications, or a related field.
· Minimum 2 years of experience in email marketing, preferably in SaaS Companies.
· Proficiency in email marketing platforms and marketing automation tools (e.g., Klaviyo, Mailchimp, HubSpot, or similar) and CRM Platforms (e.g., Zoho CRM, Salesforce).
· Experience designing, implementing, and executing email campaigns in Klaviyo that drive lead scoring model in Zoho CRM.
· Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and automation.
· Excellent written and verbal communication skills, with a keen eye for detail.
· Analytical mindset with the ability to analyze campaign metrics and derive actionable insights.
· Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
· Experience with HTML/CSS for email template design is a plus.
· Knowledge of CRM systems and customer segmentation strategies is a plus.
Join our team and take your email marketing skills to the next level. Apply now to be part of our dynamic and innovative company.
Tipo de puesto: Tiempo completo, Indefinido
Puede trasladarse/mudarse:
- Medellín, Antioquia: Trasladarse al trabajo sin problemas o planear mudarse antes de comenzar a trabajar (Obligatorio)
